When Greenpeace released a global Guide to Greener Electronics last November, it carried a refreshing surprise: Wipro, the Bangalore-based electronics company, made a grand debut, taking the No. 1 position.
Having previously been featured in a local edition of the guide, Wipro earned 7.1 out of 10 points to become the world leader in the race to turn green. The company manufacturers computer hardware and provides IT services in India and the Middle East with astonishing success.
With this score, Wipro is en route to become the first 100 percent green electronics manufacturer. This marks a new standard of what it means to do business while in search for green perfection -- if that will ever be possible.
Greenpeace granted Wipro maximum points on the products criteria, making the company the only one with the highest score for energy efficiency. It's worth a mention that all of Wipro's new products met the latest Energy Star compliance at the time.
Also, 52 percent of the total of its existing products exceed Energy Star 5.0 standards. Four out of five Wipro products are free of polyvinyl chloride plastic (PVC), and brominated frame retardants (BFRs).
Wipro's take-back service to its customers and excellent performance on the collection and recycling of post-consumer e-waste earned it the perfect score of 10 out of 10 points, making the company the leader on sustainable operations criteria.
Of course, there's still room to improve. Greenpeace urged Wipro to provide updated information on the use of post-consumer recycled plastics, a list including the products using them, and detailed information about the lifecycle of its products. Wipro's full scorecard is available here.
This video takes us on a little virtual tour through WIPRO's offices in Bangalore, introducing us to the world of a company clearly committed to the environment:
More effort needed
Some of the top companies still need to prove that they can do better in putting out less pollutants to the environment. Some others fell too much behind, and it will require a significant effort to stay in career.
HP (rated 5.7/10) lost its top spot to Wipro. It's now No. 2 among the top companies reviewed. HP is excelling in management of its supply chain, but it needs to work more on its score on e-waste, according to the guide.
After having led in the first position for three consecutive years, Nokia (5.4/10) moved to third position in the guide. Nokia scored highest on the sustainable operations criteria for its voluntary take-back program in 100 countries with 6,000 collection points for end-of-life phones, and also providing excellent recycling information to customers.
Acer (5.1/10) moved up to the fourth position, scoring higher on sustainable operations due to its role with suppliers, and doing well on chemicals management. Acer has asked suppliers to commit to reduce greenhouse gas (GHG) emissions as it aims to reduce its global GHG by 30 percent by 2015.
Dell (4.6/10) dropped to fifth position with a bad score in all products criteria and transparency issues. However, it performed well on sustainable operations, including its supply chain management, and receives maximum points for its paper procurement policy.
Apple (4.5/10) fell to No. 6. Despite scoring a high score for its global take-back program with a global recycling exceeding Apple's initial 70 percent goal, it has lost points for lacking a robust take-back program in India. Together with HP, it remains with top scores for policies and practices concerning conflict minerals, and continues to score well on the products criteria, being one of the first companies selling products free of polyvinyl chloride plastic (PVC) and brominated frame retardants (BFRs).
RIM remains in the lowest position with only 2.0 points, revealing a really bad performance in all the criteria.
Surely we can expect significant advances as manufacturers demand more from their supply chains in order to improve their score by the time the next Guide is published at the end of this year.