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Companies operating post-sales supply chains may need to adjust the types of services they provide or the customer segments they target in order to keep pace with the industry.
For the past decade, the high-tech aftermarket has been fueled by rapid product innovation and high initial costs of goods in the smartphone and tablet market. Today, increasing competition, lower costs and less dramatic product innovation are beginning to impact the high-tech aftermarket.
The connected home has become a reality in the United States, with connected devices now outnumbering US citizens. Broadband penetration, smart TVs, and WiFi-enabled household electronics have all factored into the growth of connected devices.
However, tablets and smartphones have been the driving force behind the growth. At one time, smartphones and tablets represented a large financial and, in some cases, contractual investment for many consumers. Therefore, shoppers began looking for used options to meet their electronics needs and started exploring cheap repair opportunities for issues such as cracked screens.
Innovators and early adopters helped resellers and handset manufacturers meet this demand.
User adoption of smartphones and tablets has been fueled by increased competition among consumer electronics manufacturers for share of wallet, which has led to general price reductions for these goods. Recently, IDC reported that the average selling price (ASP) of smartphones has decreased 26 percent ($116) over the last two years -- the company released similar findings for the tablet market, as well.
Partially due to the drop in ASP, smartphones finally eclipsed feature phones in total global shipments this year -- further proof of their increased accessibility to a broader audience. To cash in on the growth of smartphones and aftermarket sales, telecommunications companies have started to launch replacement plans that allow subscribers to upgrade to the latest model smartphone for a small monthly subsidy, and it appears that many consumer electronics manufacturers are jumping on the trade-in bandwagon, as well.
While companies providing aftermarket services have not traditionally focused exclusively on smartphones and tablets, these two product categories comprise a significant portion of the market. Companies in this space may also need to need to offer a broader range of services to continue to grow along with the increasing number of consumer electronics categories that may provide additional sources of revenue and prompt increased high-tech aftermarket sales in developed countries. Additionally, operators of post-sales supply chains may benefit from looking beyond developed markets to identify customers seeking aftermarket goods, which will require more sophisticated post-sales supply chains in order to succeed.
As high-tech manufacturers and aftermarket service companies evaluate their business plans and upcoming product launches, it's important to consider these evolutions in the aftermarket and make the right adjustments to their supply chain strategies in order to deliver a positive customer experience, drive brand loyalty, and capture new sales opportunities.
Do you really think there is big growth in the number of after market repair facilities for “throw away” gadgets. I have always struggled to find decent repair facilities in Europe for phones and tablets and had come to the conclusion that we are now living in a break and dump community. I truly hope this is not the case though.
Flyingscot,
I'm afraid that's the case.
-Susan
How will this wearable technology shape the future of supply chain planning is a big question for the planners but as a technology , I fear such kind of modern wares will denude us more as we wear them. All these intelligent wearable things will finally join the Internet Of Things and it is anybody's guess how the information , once on the network , can be misused by unscrupulous elements of the society.
My big concern for wearable technology is privacy. This technology can be implanted to spy. This will have many legal aspects too.
Despite the advantages wearable devices bring to us, I don't feel optimistic to all equipments. Portable medical devices undoubtedly will see great market potential, but for some others such as wearable computers, wearable glass, is it necessary for consumers to own one?
Google Glass and Samsung Smartwatch has come out for some time, but the market reflection largely goes beyong previous hype.
Jennifer, thanks for interesting blog. I agree that wrist-based technology will be the most in demand amongst the various wearable technologies. This I would say for consumer technologies; not sure if wrist-based does best in enterprise technologies as well.
Lily
“but for some others such as wearable computers, wearable glass, is it necessary for consumers to own one?”
Few years back we would have thought that is it necessary for consumers to own a smartphone. Like that became the most essential model of communication, I think wearable computers,etc have the potential to rise to that level too.
Prabharkar
“and it is anybody's guess how the information , once on the network , can be misused by unscrupulous elements of the society.”
In my opinion, every communication technology has its challenges and security is one of them. However, it is important to see the positives of the technology. Like we have now good authentication tools like biometrics for smartphones, we will good ones for wearable technology as well.
And yes I agree that wearables can included in the ambit of IoT.
For a computer to be wearable, it should be small, but small devices brings trouble to our using experience, such as reading, browsing or work.
Leave aside these functions, why we own a wearable computer when we already have smartphones and tablets PC?
Jenifer, there is no doubt that wearable devices are going to be hit in market. To gear up this business, recently two great innovations had happened; foldable screen and battery. The foldable thin photo voltaic panel (Solar), which can fix over the dress, will help to power the wearable devices while moving.
“Leave aside these functions, why we own a wearable computer when we already have smartphones and tablets PC?”
Lily, you are right. latest smartphones have the computing power equivalent to a laptop.
@prabhakar_deosthali, the security and data questions that the wearable technology creates is huge. I fear that end users are so used to sliding through software agreements that we've gotten out of the habit of questioning how data is going to be used. We're going to have to change our mindset and start requiring more of technology vendors in the area of privacy and data security.
@WaqasAltaf, I wonder if this is a gender specific thing… I find myself being more interested in non wrist-based tech myself. I wear a FitBit, and i like it because it is unobtrusive. At the same time, FitBit just came out with a wrist-based offering as it's newest thing so perhaps i am in the minority.
“we've gotten out of the habit of questioning how data is going to be used. We're going to have to change our mindset and start requiring more of technology vendors in the area of privacy and data security.”
Hailey, I personally feels that mindset of the users has to be changed. Whenever a new technology get productized and marketed, the question of security and privacy populated more. Is it really a concern for common people?
@Hailey I imagine the logic is that people are used to wearing watches (of the ordinary kind) so it's easier to just put something like that in a form that can worn on the wrist for people to not feel like they're wearing something extra.
Hailey
I will agree with you that most women will prefer a non-wrist based technology. This will be the case unless they are designed as a fashion accessory specifically for women.
'I imagine the logic is that people are used to wearing watches (of the ordinary kind) so it's easier to just put something like that in a form that can worn on the wrist for people to not feel like they're wearing something extra.'
Ariella, there are certain devices in market, which can worn on the wrist like a wrist watch. Some of them are, LG and Samsung had introduced wrist smart phones. Acquecheck had introduced glucose monitor and insulin pump, which can wear like a wrist watch.
@Jacob that's great news for diabetics. I know a diabetic little girl who carried her supplies in a fanny pack. That could lighten the load for people like her.
@WaqasAltaf you mean because they tend to be so big and not look like jewelry? Well you have CNET to back you up on that. From http://www.wearabletechworld.com/topics/wearable-tech/articles/355819-would-carrie-bradshaw-wear-smartwatch.htm
“In the world of wearables, it's not enough for a device to simply include whiz-bang features,” writes CNet's Shara Tibkin. “It also has to be stylish, a truth of the fashion world that technology companies haven't always realized. The Google Glass eyewear, for instance, has faced criticism over the somewhat dorky appearance it gives users, and Samsung's initial watches from the '90s looked more like something from 'Star Trek' than 'Sex and the City.'”
'that's great news for diabetics. I know a diabetic little girl who carried her supplies in a fanny pack. That could lighten the load for people like her.'
Ariella, this is about insulin monitoring and pumping. Tablets and other medicines have to be carry separately.
Ariella
Thanks for the link.
Yes size matters in this case. Looking too big a thing on the wrist will be a turnoff for many even if it is light weight. I would modify my words and say that not only women but men will also not be impressed if the wearable technology does not adequate weighs the fashion side of the products.
@Jacob yes, I know they can't give up carrying anything, but it should make what they do need to pack a bit more compact.
Wearable technology started with most primitive technology of flashing LEDs with astable mutivirator in late 70s to current state of Google glass or similar. However, there needs to be much more scope for research and innovation.
All aspects of technology should be achieved for it to be embracced by mass market with real purpose. Hope soon some will come out with wonderful ideas. They may be future king of technology like Apple, Google or like.
Will winner be from US/Japan or Europe or China/India? It will be interesting to await this wonderful future.
“I know they can't give up carrying anything, but it should make what they do need to pack a bit more compact.”
Ariella, yes it can make the carry bag compactable.
Don't be ashamed to say it. In a lot of cases, men are just as affected, if not more than women, in the fashion arena.
@Jacob,
You are right on that jacob-common people may not show much concern when it somes to security and privacy but I think they some time do when this devices are put to wrong use or abused.
@Lily,
That is because innovation in the world of smart devices and PC are still far from the final stage.
@ WaqasAltaf,
I agree with you on that, there is more desire to be connected to the rest of the world even when you are on the move and this keeps puting more demand on mobile smart devices which are day by day becoming more sophisticated and less bulky.
@waqasAltaf,
Good point.
you are right, I agree with you on that.
@Lily,
Life is dynamic, what you do not admire at all is the same thing that is solving a major problem for another.
It may not be useful to some but you can be sure that its is not totally useless to everybody.
@_hm,
You are right on that but on the other side to that, CIA and FBI may not see anything wrong with that because that can really be of use to them in their investigations.
@_hm,
You are right on that but on the other side to that, CIA and FBI may not see anything wrong with that because that can really be of use to them in their investigations.
@Prabhakar,
I agree with you on that. The truth is that smart devices are yet to get to the final stage – if there would ever be a final stage because we will keep making more discoveries and innovations, our lives depends on that.
Also, there is nothing good that cannot be abused or misused, but innovations will not because of that hold back. we will keep finding our way around things.
“common people may not show much concern when it somes to security and privacy but I think they some time do when this devices are put to wrong use or abused”
Adeniji, am not sure, how much you are right about privacy and security. But most of the peoples are bit concerned about it, especially those who holds analogue posts in societies.
“That is because innovation in the world of smart devices and PC are still far from the final stage”
You are right Adeniji. The best one is yet to come or innovate.
pocharle
” men are just as affected, if not more than women, in the fashion arena.”
🙂 No way more than women. There is no harm is taking interest in fashion as long as it doesn't become your primary objective of life or even one of the primary objectives (in my opinion). For women, fashion might be one of the primary objectives to look good and that's nothing strange or something to be criticized.
@waqasAltaf, and women are a considerable market so it may be that some tech companies will target wearables at women if it makes economic sense.
@_hm, your comment about the history of wearables got me to thinking. In the 80s digital watches were all the rage and the more techie the looking the better. then when prices went down, those same watches were seen as cheap or even disposable. I think the arc has begun again, as people have their high tech gear as a status thing. that may be particuarly true in teh fitness arena.
Adeniji Kayode, true. It is truly a challenge for manufacturers and their designers to built such a device that is both excellent in looks, powerful in processing and has all the functionalities which devices today have. And these requirements are being met. To sum up, the technology revolution is really awesome for spectators 🙂
@Hailey: Yes, I concur with you. Generally it becomes more fashion symbol when it is from some renowned organizatio (Apple?) and is priced high (three time like Apple). Of couse, it has novel functionalities and some cool features.
To start, I wolud love to see real perl necklece embedded with all health and communication functionality.
@_HM, your comment sparked another idea…and i'm not sure if anyone has done it. How about medical alert jewelry that actually looks good, and contains a full medical record and wireless connection to the appropriate medical people. Has anyone seen something like this?
Caveat to my previous post:
Not necessarily directly. But men do get affected by the social norms of fashion. Even though they're not following fashion as intently as women do.
Recently wearable technology is making its mark in healthcare as arm bands are being developed that monitor the hydration levels of the wearer's body. Also, ultrasonic boots are also being developed independently, for the blind. Wearable technology can actually make humans live more and make them more fit. Not only that, certain eye covers worn during sleeping actually help the person sleep by emitting frequencies that makes the person have a calmer, and deep sleep. Although the author is right, that the architecture for such wearable technology can be different, however as IOTs, a common architecture is being developed, one with a future proof interface.
From a recent report from Gartner:
“Smartglasses with augmented reality (AR) and head-mounted cameras can increase the efficiency of technicians, engineers and other workers in field service, maintenance, healthcare and manufacturing roles,” said Angela McIntyre, research director at Gartner. “In the next three to five years, the industry that is likely to experience the greatest benefit from smartglasses is field service, potentially increasing profits by $1 billion annually. The greatest savings in field service will come from diagnosing and fixing problems more quickly and without needing to bring additional experts to remote sites.”
To read more: http://www.gartner.com/newsroom/id/2618415