RS Components( http://www.rs-components.com ) (RS), the trading brand of Electrocomponents plc( http://www.electrocomponents.com ) (LSE:ECM), the world's leading high service distributor of electronics and maintenance products, has further enhanced the customer online experience on its website as part of its ongoing strategy to build a GBP1bn eCommerce business at its heart. Intuitive improvements to the interactive search functionality reduce the number of clicks customers need to perform, making it faster and easier for them to find and buy the products that they want. This will help to increase the conversion of site visits into sales.
RS employed the latest customer research tools worldwide to identify the upgrades necessary to transform the customer onsite search experience. With more dynamic, multi-attribute search filters, more prominent product categories, a real time count of the number of matching products, and the option to limit or expand how many results appear on a page, customers can now refine their search results and filter what information they want to see to help them find the products they want more quickly.
Additionally, the increased visibility of more relevant product information, the ability to browse quick views of product specifications, and clearer pricing further help with a faster product choice.
Keith Reville, Global Marketing Director at Electrocomponents, said: "Improving our eCommerce functionality is a core element of our strategy to make it easier for customers to do business with us. These enhancements are the latest milestone in the transformation of our customer online experience which now rivals the best out there. This will help us to increase the conversion of visitors to customers and search traffic to sales whilst creating an instinctive preference for our brand."
About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world's leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components