The U.S. TV Consumer Survey – 2013, conducted by IHS Inc., finds that nearly three-quarters of U.S. consumers are not interested in buying a smart TV during the next 12 months, although the chance of them buying one increases with more market education. The survey covers the average U.S. consumer’s preferences and purchase intention for televisions, along with ownership and usage of certain features, including smart TV, OTT services, connected devices, 3DTV and UHD TV. Here are some key highlights from the survey.
Consumers Say 'No' to Smart TVs
Seventy-three percent of survey respondents are not interested in buying a smart TV over the next year.
Consumers Aware of Smart TVs Will Buy Them
More than 30 percent of consumers aware of smart TVs expect to purchase one during the next 12 months. (Image source: Vizio)
Consumers Need More Info about Smart TVs
Only seven percent of consumers not aware of smart TVs expect to purchase one during the next year. (Image source: Samsung)
Consumers Want to Be Connected
Almost 90 percent of consumers who own a smart TV connect their set to the Internet, and 80 percent of them have used their sets to access OTT services such as Netflix, HuluPlus, Amazon and Instant. (Image source: Netflix)
Majority of Smart TV Owners Have a Mobile Device
The survey finds that 75 percent of smart TV owners have a smartphone and 65 percent own a tablet. (Image source: Samsung)
Pricing Beats Screen Size in the Buying Decision
Pricing has become a bigger factor than screen size when it comes to purchasing a TV in 2013.
LED Backlighting Drives Purchasing Decisions
LED backlighting is a bigger motivator to buy TVs than smart TVs and 3-D Tvs. (Image source: Vizeo)
Fewer Consumers Are Buying TVs in 2013
In 2013, 27 percent of consumers purchased a TV within the past 12 months, and another 20 percent expect to buy one in the next 12 months, compared to 34 percent and 31 percent in 2012, respectively.