Sager Electronics, a leading North American distributor of IP&E electronic components, was recognized with three marketing awards at the Electronic Components Industry Association’s annual Executive Conference, which was held at the InterContinental Chicago O’Hare Hotel from October 27 – 29, 2013.
Sager Electronics’ 2013 campaign emphasized the company’s lengthy history of service and its operations post acquisition. Sager was awarded the top honor in two categories winning Best Integrated Marketing Campaign for its web design, print ad campaign and associated online banners, and Best Brand/Image Digital Marketing – Static Banner for its Welcome Ad. Sager was also recognized for its historical print ad campaign in the Best Brand/Image Print Marketing category.
“With so many fine contributions this year, it is a great honor to be recognized for Sager’s branding campaign,” said Faris Aruri, Vice President of Corporate Marketing for Sager Electronics. “We are proud our message resonated with both the group of independent judges and across our industry.”
Run in conjunction with Penton Media, the Electronics Choice Industry Awards celebrate excellence in marketing by honoring ECIA members who have displayed exceptional branding and marketing programs in the past year. Entries were reviewed by a panel of business-to-business marketing experts, and finalists in select categories received additional exposure to Penton readers via a “Reader’s Choice” award.