CES, LAS VEGAS – Jan. 6, 2014 (BUSINESS WIRE) – Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, today announced the launch of a new website offering technical and integration recommendations, user experience guidelines, and research that evaluates the impact of haptics in automotive environments. The site offers auto OEMs and system integrators a comprehensive resource to learn about advancements in the haptic ecosystem and user research.
“Touch screens and touch surfaces are becoming standard interfaces for autos, increasingly managing dynamic content and replacing mechanical buttons,” explains Dennis Sheehan, senior vice president of sales and marketing at Immersion. “As demand grows for touch interfaces, Immersion’s expertise in haptics design, engineering and UX is essential. By offering guidelines and resources, we are working to help create multi-modal experiences that are capable of being intuitive, enjoyable and safe.”
Haptics are being used in mobile, automotive and consumer applications to provide critical touch confirmation, creating confident consumer experiences. In autos specifically, haptics can provide numerous unique safety and design benefits including:
- Promoting safety by reducing secondary glance rates and overall task times
- Reducing visual distraction, frustration and confusion
- Instilling confidence in drivers by delivering a positive user experience
- Providing automakers with interior design flexibility
- Offering opportunity to create distinctive experiences that extend the automotive brand into the touch interface
With the broad adoption of haptic technology in several consumer markets, the haptic ecosystem has matured, resulting in lower cost, high-quality components. Advancements in design and integration may be referenced for creating more efficient and streamlined systems. Immersion has developed guidelines and technical recommendations for designers that incorporate best practices for haptic implementations based on research conducted by the company and independent parties.
“Our substantial IP portfolio, combined with expertise in user experience, haptic effect authoring, specialized firmware and deep domain knowledge on integrating the broader ecosystem makes Immersion a key partner for auto OEMS and integrators,” explains Daniel
Brongiel, vice president and head of automotive market at Immersion. “As the industry embraces our technology, we’re working with ecosystem leaders to improve safety and create compelling consumer experiences through the use of haptics.”
For more information on Immersion’s automotive technology, visit the new Immersion automotive haptics portal at: http://automotive.immersion.com
Immersion at 2014 International CES
Immersion will be hosting an appointment-only meetings at CES, showing touch pad and touchscreen demonstrators that use Immersion guidelines to create low-cost, high-quality haptic experiences. To request a meeting with Immersion at CES, contact CES@immersion.com
The company will also be participating in the Digital Experience! press event at 7pm this evening, January 6th, at the Mirage Hotel & Casino.