PEI-Genesis Inc.'s launch of its multilingual website is one of the ways the distributor is expanding its reach to its offshore customers. At www.peigenesis.com, customers can now complete transactions in German, Italian, French, Spanish and Chinese.
"We have customers and partners world-wide and our enhanced website will improve our ability to expand the reach of our services and expertise," says Russel Dorwart, President & COO, PEI-Genesis. "We continue to see an increased demand for precision connectors and power supplies across the globe and we want to ensure we are meeting the needs of our expanding marketplace."
PEI-Genesis books about 2 percent of its business online, according to CEO Steven Fisher, but many customers are "introduced" to PEI-Genes first through online contact.
"The Web is accelerating our business but not in absolute order terms," Fisher said. "If a customer contacts us with an engineering question," he adds, "that is answered by a human." PEI-Genesis specializes in custom connector and cable assemblies with a turnaround of two days. Since a significant amount of initial contact with the business is online, Fisher adds, PEI-Genesis is spending time and money on developments such as local languages. "We need to make it easy for customers not just to find us but to be able to communicate what they need," Fisher said.
PEI-Genesis has seen rapid growth over the years, making it clear that communicating its value proposition in multiple languages is necessary. All of the website content including the shopping cart, is now accessible in five languages in addition to English. With over 4.5 million parts available for purchase on the PEI-Genesis website, the site provides customers with parametric search capabilities to help them find products conveniently. The site also offers customers rich technical content.
"We are committed to satisfying the needs of our customers," says Colleen Ciak, Director of Marketing, PEI-Genesis. "Our international customers requested the ability to use our site in their primary languages and we are proud that the upgraded site offers existing and new customers the ability to complete transactions online."
PEI-Genesis is one of the world's fastest assemblers of precision connectors and power supplies. From the largest component inventory, they develop engineered solutions that support the military, industrial, medical, aerospace, transportation, and energy sectors worldwide. PEI-Genesis can build over 12 million unique connectors from stock at a rate of more than 5,000 per hour. Using proprietary automation for speed, consistency, and quality, PEI-Genesis can build just 1 piece or 10,000 pieces with equal ease; built to any standard or customized specification. PEI-Genesis is the only partner that offers assembly and shipment of connectors in 48 hours and power supplies in a week. Headquartered in Philadelphia, PA, PEI-Genesis has production facilities in South Bend, IN; Bensalem, PA; and Southampton, UK; as well as 27 sales offices in eight countries. More information can be found at www.peigenesis.com.