Effective immediately, Berlin electronics company Schleicher Electronic is endorsing “its” city in the digital world. In the future and thanks to the new domain www.schleicher.berlin, the company location of Berlin will be identifiable at first glance. The company has been based in the capital since its foundation in 1937 – the new domain is meant to serve as a symbol of its deep roots in the German capital. “Berlin is domicile to Schleicher Electronic. We feel at home here – and we wanted to emphasize that with this ending,” said Schleicher CEO Sven Dübbers.
Berlin is the first city in the world, ahead of even New York, London or Tokyo, to have garnered its own top-level domain. So far, it is primarily internet companies such as Google, Yahoo and Microsoft that have secured .berlin addresses. Schleicher has thus positioned itself as the first automation supplier amongst a number of high-ranking companies with a Berlin top-level domain.
About Schleicher Electronic
Schleicher Electronic GmbH is a leading provider of automation solutions and the only medium-sized company owning a proprietary NC kernel for use in the manufacture of machines and plants. Since its foundation in 1937, Schleicher has been standing for quality, innovation and experience: What began in 1958 with the invention of the time relay was perpetuated with the development in 1985 of the autonomous NC kernel and with the company's own programming and production of customized control systems. The company’s four core competencies include high-performance control systems, relays, electronic engineering services (EES) and electronic manufacturing services (EMS). Schleicher solutions are in use worldwide. Amongst many others the customer base proudly includes Siemens, BMW and Sick.