Future Electronics, a global leading distributor of electronic components, won top honors in the “Best Sales Tools – Sales Incentive Campaign” category and earned the distinction of “Best in Show” for its ST Car promotion during the advertising awards ceremony at the Electronic Components Industry Association’s Executive Conference held earlier this week in Chicago.
The Electronics Choice Industry Awards celebrate the industry’s efforts in marketing their brands. Partnered with Penton Media, the organization considers hundreds of entries and chooses winners based on key factors including creativity, strategy and results.
The campaign, which offered multiple chances to win a 2-year car lease, focused on “driving” sales for STMicroelectronics. "This promotion has proven to be effective in escalating our team’s focus in providing the best solutions for our customers, and is a great example of the strong marketing, sales and engineering support we provide to our suppliers,” said AnnaMaria Pietromonaco, Future Electronics’ Corporate Vice President of Supplier Development for STMicroelectronics. Pietromonaco continued, “Our partnership with STMicroelectronics is as strong as ever, and we are thrilled that this successful co-op promotion with them was the overall winning entry of the show.”
Robert Cloutier, Director of Global Advertising for Future Electronics, added, “We are honored to receive these awards and for our team’s creativity to be recognized by our industry peers.”
For more information about Future Electronics and the world’s largest available-to-sell inventory, visit www.FutureElectronics.com.
About Future Electronics
Future Electronics is a world class leader and innovator in the distribution and marketing of electronic components. Having served the electronics industry for 45 years, Future Electronics is uniquely positioned as the only truly global distributor of electronic components supporting customers of all sizes. Future Electronics currently operates in 169 locations in 44 countries in the Americas, Europe and Asia, with its corporate headquarters in Montreal, Canada. www.FutureElectronics.com