A lot is happening at Powerbox-Craftec. Since the merger of the two sister companies in the fall of 2013. A new strategy has been developed and is currently being implemented.
Making the complex simple is the business idea headlining the new strategy. It builds on the company’s recognized high level of product performance and customer service, increasing accessibility with regards to the customer interface, and to all competencies within the company. This enhances the ability to arrive at optimal power solutions for our customers, whether it be a standard power converter or a complex system involving custom design, supply chain logistics and aftermarket support! The target market is unchanged. Focus is on power solutions for demanding applications, predominantly in the Industrial, Medical, Railway & Transportation, and Defense sectors. The primary customer interface is POWERBOX – “120 power people in 15 countries”.
Two specific steps in this on-going process are happening right now. The company name is simplified from Powerbox-Craftec to POWERBOX, and a new website for the joint company is now www.prbx.com. Although very visible, these steps are neither a starting point nor the goal. As stated by POWERBOX CEO Martin Sjöstrand, “They are steps in our journey to offer our customers the simplest way to the best solution. The Powerbox and/or Powerbox-Craftec you know is gradually becoming better and easier to get to. The work is on-going. Stay tuned.”