It’s no accident that the annual Consumer Electronics Show (CES) takes place in January. A new year means a fresh start for many companies, and if businesses are savvy, they’ll have the rest of the year to capitalize on new opportunities.
Stratecast/Frost & Sullivan predicts many changes in 2015 that will improve the way communications services enable the global digital economy. Specifically, the communications marketplace is set to experience a multi-dimensional transformation, based off of continual developments in consumer usage patterns, how mobile network technology is deployed and used, delivery of innovative service initiatives by the global communication service provider (CSP) community, and how multiple industries are now incorporating mobility services into their goods and services.
The full analysis is available at: http://bit.ly/1uOXZnd (registration required).
Of these, several segments represent a hardware opportunity for component makers, distributors and OEMs.
One of them is the connected home. Before the Internet of Things (IoT) was defined, smart home platforms were costly, difficult to use and largely proprietary. The IoT provides a cost-effect and “open” platform for smart-home product and solution developers. Numerous IoT-enabled devices are debuting at CES. Platform vendors include Belkin International (WeMo); and Google (Nest). These platforms use smartphones as the hub, or controller, of the system and utilize a wide variety of sensors.
Within the connected home market segment, Stratecast/Frost & Sullivan identified the following trends:
- Remote service monitoring of the entire home network is offered by a major telecommunications carrier.
- With the generation of consumer communication service revenue increasingly tied to the ability of a consumer to maintain the home network, expect a major carrier to deploy remote monitoring services for the entire home network, not just the equipment provided by the carrier.
- Whole home networks that combine data and content delivery will become commonplace.
- Content distribution will drive consumers to install home networks capable of carrying both data and video.
- High speed Wi-Fi will drive demand for higher speed broadband access.
- The consumer perception of the value of high-speed broadband is gated by the home network: beyond a point, there is no perceivable improvement associated with higher speeds. The availability of 802.11ac devices will change that and drive demand for high-speed broadband services.
Other trends, in no particular order, include:
- The BDA market fragments further with specialized, cross-functional offerings.
- Intelligent interfaces arrive.
- Cloud-based BDA solutions provide more options and stimulate adoption.
- NFV-enabled dynamic services will gain traction.
- Private network connectivity will become an integral part of an enterprise cloud deployment strategy.
- Enterprise demand for self-service tools for Carrier
- The cloud honeymoon is over, as enterprises demand more from their cloud service providers.
- The data center goes virtual, as more enterprises look to increase flexibility and agility by replacing hardware appliances with virtualized functionality.
- Broadband regulation becomes the primary telecom issue in the United States market.
- Carriers begin offering all IP service packages.
- All IP networks are trialed and approved by the FCC.
- Cloud-based Monetization solution strategies advance but the cloud model for Operations solutions loses steam
- 2015 will see the birth of the SMOC.
- The managed security service providers (MSSP) marketplace will diversify as vendors deliver higher margin, differentiated offerings.
- Competition for endpoint visibility and posture assessment intensifies.