Transparency Market Research has announced the release of a report titled “OLED Display Market (By Technology – Electroluminescent Materials, Driving Electronics and Other Types of OLED Displays; By End Use – Mobile Phones, TV Displays, Notebook/Desktop, Digital Cameras, Automotives and Others ) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 – 2018”. According to this report, growing at a healthy CAGR of 31.7% from 2012 to 2018, the global OLED display market will reach US$25.9 billion in 2018 from US$4.9 billion in 2012.
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It is expected that in the years to come the global OLED display market will be dominated by Europe and the Asia Pacific region. The global OLED display market is segmented based on technology, end-use, and geography. Technology-wise, this market includes driving electronics, different types of OLED displays, and electroluminescent materials, and others. Automotives, mobile phones, TV displays, digital cameras, desktop/notebook, and others are the six main end-use segments in the global OLED display market. Active Matrix OLEDs and Passive Matrix OLEDs are the two technologies used in the global OLED display market.
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Geographically, the OLED display market is classified into North America, the Asia Pacific, Europe, and Rest of the World, with Europe witnessing the highest growth rate. Growth opportunities prevailing in the OLED display markets of North America and Europe can be attributed to the high demand for tablet PCs, TVs, and smartphones. The global OLED display market is driven by high demand for energy saving products, reduced material usage, design simplicity, and preference for low power consumption. Falling prices of competing technologies like LED and LCD, and average rate of technology penetration are the challenges facing the OLED display market. The global OLED display market is led by Samsung.