Element14 has upgraded its transactional website platform opening up the potential to support future growth with flexibility for rapid development and further investment.
With over 50% of the company’s sales are now online, a series of innovative new features have been added that are designed to make ordering easier and more personalized for its customers.
Based on customer feedback, the new features improve the ordering process across the whole site, from searching for parts to finding background information and browsing. Other powerful enhancements include: faster searches with the ability to compare products and access enhanced product information and resources; a streamlined checkout process simplifies and speeds up the final ordering stage; as well as personalization options such as adding favorites and multiple delivery addresses to make repeat ordering easier. Newer features like BOM Upload for quicker turnaround, and interfacing with the design community element14.com with features like ratings and reviews, make this website the best in class
Ravi Pagar, Regional Director for ASEAN and India, element14, added “Over the last few years we’ve been making regular improvements to the functionality of our web experience, but the time was right to commit the investment to make enhancements which will allow us to really drive the customer experience forward. With more and more of our business being conducted online, it’s important we give our customers the best experience and make the whole process as easy as possible.
“We launched these enhancements across North America and Europe in recent months, after a successful trial in Asia-Pacific, and we’re delighted with the feedback. As part of our global business strategy, we want to ensure that customers are at the heart of everything we do and an improved web experience is key to that process.
To help customers make the most of the enhancements and ensure a smooth transition, a series of video tutorials introducing the new features are available online here.
Premier Farnell works with key strategic suppliers to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.
The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites, with customer support provided by degreed engineers. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources.