RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the global distributor for engineers, has made a number of important enhancements to its website to make the customer purchasing journey quicker and simpler. The upgrades, which include a redesign of the website header, facets of search and product pages, are all based on customer feedback to make it easier to find products and place orders. By helping to increase the conversion of visitors to the website, the changes are expected to drive the Group’s online sales and help it on its way to achieving medium-term target of 70% of its business to be transacted online.
A significant improvement to the RS website is the new header design, which makes it easier for customers to use the site, such as finding products, viewing new products or customer account information, as well as find the site through search engines such as Google. Another key enhancement is the redesign of product pages across the site. Larger product images, clearer pricing and stock availability, easier access to datasheets and product details, whilst providing a more intuitive filtering of search results by product attributes all combine to make it quicker and easier to find the right products and see the relevant product and pricing information to make a purchase.
Further upgrades to the website include: boosting the most popular product categories to the top of search results; the ability to create parts lists for future reference or sharing; and the ability to remember customers’ details so that they can check out more efficiently with saved defaults and preferences and not have to repeatedly log in when revisiting the site.
Keith Reville, Global Marketing Director at Electrocomponents, said: “Improving our customers’ online experience is fundamental to our eCommerce strategy and our goal to build a GBP1bn eCommerce business at the heart of the company, and these latest enhancements are another step to achieving this. We continually listen to what our customers tell us to make it easier for them to do business with us and to ensure we provide the best online experience in our sector.”
About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the global distributor for engineers. With operations in 32 countries, we offer around 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include semiconductors, interconnect, passives and electromechanical, automation and control, electrical, test and measurement, tools and consumables.
Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2014 had revenues of GBP1.27bn.
For more information, please visit the website at www.rs-online.com.