Rochester Electronics has further underlined its commitment to customers in Asia by announcing two new senior management appointments.
Allan Lim becomes the Rochester Electronics sales director for Asia Pacific, while Hiroyuki Fujikawa has been appointed as the company’s sales director for Japan. Both have many years experience of managing OEM and distribution requirements in the semiconductor industry.
The new appointments are part of Rochester’s strategy for addressing a growing demand for mature and end-of-life semiconductors from OEMs and other companies in Asia. Between them Lim and Fujikawa will define and execute new strategic roadmaps and structure and develop a team that will address this demand and significantly increase Rochester’s presence in the region.
Lim, who is based in Singapore has been in the semiconductor industry for over 25 years and has held a variety of senior sales and marketing positions with companies including Siemens, Infineon and Qimonda. Before joining Rochester Electronics, he was with Micron Technology and was involved in the integration of company Asia distribution business after its merger with Elpida memory”.
Fujikawa has a strong background in product sales and marketing for both semiconductor manufacturers and distributors. His previous roles have included product marketing at semiconductor manufacturer Analog Devices while distribution experience includes extensive demand creation activities focused around the Texas Instruments linecard.
About Rochester Electronics
Rochester Electronics is the world’s most comprehensive solution for mature and end-of-life semiconductors. Authorized by more than 60 leading semiconductor manufacturers, Rochester acquires all remaining finished devices, wafer/die, and available intellectual property in order to manufacture the exact same device and provide a reliable, continuing source of semiconductors used in critical systems worldwide – in any quantity and for as long as needed. All components are 100% manufacturer traceable and certified. Rochester’s product offering includes 300,000+ Rochester-manufactured device types, from commercial to space-level; complete, authorized device re-creation, as well as billions of die and finished devices, in stock and ready to ship. Rochester is certified to ISO-9000:2008 and QML MIL-PRF-38535, as well as AS9120. Rochester is privately held. Sales offices are located throughout the United States, Europe, and Asia.
For more information, please visit www.rocelec.com.