In a move to better support its customers and supplier partners in Japan as the market continues to grow, Mouser Electronics, Inc. has opened a new Customer Service Center in Tokyo. The customer service and local technical support is expected to drive deeper collaboration with Mouser’s local manufacturer partners. Mouser now has 21 offices worldwide, with eight locations in Asia Pacific.
In addition to the new customer service center, Mouser has been offering services to customers in Japan through its website at Mouser.com, and through its other offices in Asia. The global distributor said Japan is a strong market for innovative technologies, and the significant growth of design engineers and small- to medium-sized production business fits with Mouser’s model.
“In Japan, our business grew 36 percent last year, and our customer base grew 23 percent,” said Glenn Smith, Mouser Electronics’ president and CEO, in a statement. “Japan has always been a pioneer in robotics and automotive technologies, and we look forward to being able to serve engineers in Japan with the world’s newest semiconductors and electronic components from our vast lineup of the world’s leading manufacturers. We will provide one-stop shopping with a fast delivery time of about three days.”
As Mouser continues to see solid growth in Japan with customers purchasing online via Mouser.com, the company is set to strengthen its brand and presence in this market. The new office is expected to better support existing customers and enhance its marketing efforts to serve new customers.
One of Mouser’s key strengths is introducing and delivering new products and advanced technologies to design engineers and buyers. This includes supplying the latest semiconductors and electronics components from stock. Over the past several years, Mouser has made big investments in inventory to ensure that all new technologies and products are orderable and on the shelf. The Mouser website is updated daily and designers and buyers have access to more than four million orderable part numbers.
“Unlike many distributors that focus on volume, Mouser focuses on new technology and new design,” said Smith. “As volume production shifts to China, Japan has seen increasing numbers of design engineers with innovation-driven projects. Small- to medium-production quantities and leading-edge designs are becoming the core of Japan’s electronics market, and it is important for us to have a local presence here in Japan.”
Mouser stocks semiconductors and electronic components authorized by more than 500 brands, including the leading Japanese manufacturers such as Murata, Panasonic, Toshiba, Taiyo Yuden, TDK, ROHM, and OMRON, as well as top global brands like Intel, Texas Instruments, Analog Devices, Altera, NXP, and On Semiconductor.
“When it comes to new technologies, new products and faster time to market, we want customers to think Mouser,” added Smith. “We also are seeking to establish closer cooperation with Japanese brands to penetrate their products into more designs globally via our platform.”