PHOENIX – Avnet Electronics Marketing (EM), an operating group of Avnet, Inc. (NYSE: AVT) announced that it has named Kevin Yapp as senior vice president of digital transformation, effective immediately.
In this newly created role, Yapp will be responsible for advancing Avnet EM's digital strategy, including the evaluation of all new resources and investments. He will chair an EM-wide global digital project management organization (PMO) and will report directly to Avnet EM Global President Gerry Fay.
"Kevin's years of experience working in complex multi-channel environments globally will be a tremendous asset to Avnet as we continue to adapt our business model in order to augment our world-class design and supply chain solutions offerings with a differentiated online experience – providing the speed, flexibility and convenience our customers need to stay competitive," said Gerry Fay, global president, Avnet Electronics Marketing. "With his successful e-commerce track record and creative approach, I am confident Kevin will further strengthen Avnet's ability to deliver a consistent and meaningful digital user-experience around the world."
From 2003 to 2015, Yapp served in a series of leadership roles at the UK-based Premier Farnell, including chief innovation officer, marketing director Europe and Asia Pacific, chief marketing officer and, most recently, chief strategy and marketing officer. Yapp graduated from Imperial College in London with a bachelor's degree in Physics in 1987.