Fort Worth, Tex. – For the second consecutive year, TTI, Inc. the leading specialty distributor of IP&E components, is pleased to announce its marketing team has received the Best Co-op Marketing and Best Sales Tools awards from the Electronics Components Industry Association (ECIA). TTI received these awards at the ECIA annual executive conference held in Chicago, IL.
The ECIA annual awards program acknowledges the creative branding and marketing efforts by honoring ECIA members who display exceptional creativity within their marketing programs. At this year’s ceremony, TTI took top honors in three categories and also won a coveted People’s Choice Award.
In the Best Co-op Marketing category, TTI won for its creation of the Bourns Power Team campaign. The campaign achieved success through multi-touch deliverables targeted to increase audience awareness of Bourns’ broad offerings of automotive grade power inductors. The Bourns Power Team campaign also received recognition as a People’s Choice Award.
TTI’s new video series, Ask the Specialist won for Best Video Production. The series offers a fresh approach to the original Specialist videos and gives TTI’s viewers the opportunity to engage on a more intimate level with The Specialist. To see the award winning series go to www.ttiinc.com/ask-the-specialist.
TTI received its fourth win in the Best Sales Tools/Sales Incentive Campaign category by partnering with Vishay to construct the Vishay Building 15In15 campaign.
Paula Renfrow, Vice President Marketing, commented on the recent award announcements, “While we are very happy to have the new Ask-The-Specialist Video BLOG recognized by the judges and achieving great viewership in the marketplace – our team’s greatest honor is to continue to be recognized for our work with our suppliers, their products and their brands. TTI has a storied history of being a great partner to our suppliers – the marketing team is happy to contribute to that reputation.”
TTI, Inc. a Berkshire Hathaway company, is an authorized, specialty distributor of interconnect, passive and electromechanical (IP&E) components and the distributor of choice for industrial and consumer electronics manufacturers worldwide. Broader and deeper inventory, leading-edge products and custom supply chain solutions have established TTI as the leading specialist in electronic component distribution. Globally, the company maintains 1.2 million cubic feet of dedicated warehouse space containing over 850,000 component part numbers. Along with its subsidiaries, Mouser Electronics and Sager Electronics, TTI employs more than 4,700 employees and is represented in over 100 locations throughout North America, Europe and Asia. For more information about TTI, visit www.ttiinc.com.