If you don’t tell your own story…who will?
I will always remember when I was at a Business Marketing Association conference eight years ago and the Kodak CMO, Jeff Hayzlett, was telling the audience that they should embrace the tactic of social media. It was just getting started and most folks didn’t understand the impact it could have or in most some cases they thought it was a waste of time. His statement that resonated with me: “If you don’t tell your story who will?”
I fully agree. Extend your reach; ya never know who will appreciate your input about your company’s capabilities, personality or thought leadership.
If you are a marketer like me, tell journalists. They are indeed using this tactic to advance their knowledge and activities.
If you think the info you are reading is crap…it’s your fault
I hate being asked to play games, see where people are at, and of course the standard photo of what they are eating. I don’t give a rat’s ass what you are eating. Follow people who you may actual learn something from -- starting with your competitors. Side note: I believe some of the funniest things I see each day…so that’s up to you.
Communicate with business associates, family and old friends
A real bonus the past few years using Facebook and LinkedIn has been staying in touch with family and a few folks I have not seen in decades. They either found me or I found them. In any case it’s been fun…especially as I get older and have more time.
After I meet someone I try to hook up on LinkedIn; and when I go meet someone new, I’m always going there first.
If you can learn one more idea it’s worth it. If you have exposed your personal corporate efforts to our readers and expanded your reach; again -- you have done your part. Again, realize if you don’t tell your story - who will?
Al Maag is author of the book "Social Media Isn't Social" available on Amazon.com; and a principal at MaagComm+