Ten years ago, Mark Zuckerberg started Facebook and Twitter started its 140 character services. Both platforms changed the world as we knew it on how we communicated, and impacted everything from the news to showing what we were doing and eating. The ball game changed, it started social media. The individual was heard vs. corporate speak…the wild wild west was to begin, again. In my opinion no one has established their brand in the b2b community by tweeting. I’m NOT downplaying social media; but if you don’t have traditional tactics like public relations and advertising at the top your list to tell your story…good luck. And you best have a mobile strategy as well when marketing your brand, services and products. When it comes to PR, most folks have maintained their traditional media subscriptions or at least online b2b publication sources, because they trust and value the information accuracy that is linked to quality journalism. This topic is subject for another book…I will keep it to around 140 words. In my experience there are four points to communication:
- It all starts with good employee communication as to them understanding your mission, goals and how they fit in that success.
- Then use social media to extend your brand and reach.
- But make sure you have a marketing foundation that supports and leads your story telling.
- And last, get out and network in the business and local community in which you reside to make greater strides.
Al Maag is author of the book "Social Media Isn't Social" available on Amazon.com; and a principal at MaagComm+