Scottsdale, Ariz. - Effective Wednesday, June 1, NKK Switches will provide enhanced professional and technical sales representation to key customers in the Northeast and South Atlantic Regions of the U.S. through a new partnership with the GSA Organization (GSA).
GSA provides professional and technical sales representation for world-class electronic and electrical product manufacturers throughout the northeast from Maine to Virginia.
"This partnership marks the continuing commitment of NKK Switches to provide enhanced service to its customers at a local level and grow our customer base in key territories," said Mario Tenaglia, Regional Sales Manager, NKK Switches.
Within the GSA Organization, the following business units will represent NKK Switches:
GSA Parallax - covering New York and Northern New Jersey markets
GSA Blair - covering Virginia and Maryland markets
GSA Sales - covering Southern New Jersey, Pennsylvania and Delaware markets
"We are excited about our growth opportunities with NKK," said John Beaver, CEO of GSA. "We look forward to becoming a committed partner and finding new ways to grow business in our designated territories."
The GSA team will be on call to address technical requirements and provide value-added solutions to NKK customers. The partnership is the first of several newly-planned partnerships NKK will be executing to improve customer relations.
"GSA is known for their extensive regional knowledge and technical expertise designing-in quality application solutions to fulfill customers' requests," Tenaglia said. "We look to GSA to help promote the high-quality and reliability of our product lines which stem from our complete, wholly-owned manufacturing process."
About NKK Switches
NKK Switches (NKK) is the world's leading designer and manufacturer of innovative electromechanical switches. By designing, producing and selling the industry's most extensive selection of electromechanical switches, NKK is setting the standard for quality, stability and reliability in switch solutions. NKK provides a full suite of customizable solutions that includes design, programming and value-added support by combining flexibility, expertise and a commitment to our partners' success.
NKK switches turn on millions of products around the world every day through more than 3.5 million different toggle, rocker, pushbutton, slide, rotary and keylock switches to illuminated, process-sealed, miniature, specialty, surface-mount and programmable switch devices. For more information, visit nkkswitches.com.