VARTA-Microbattery, Inc., a global leader in the design, manufacturing and marketing of an extensive variety of high-technology rechargeable and primary batteries, today announced the appointment of Michelle Martucci to Regional Sales Manager. In this position, Ms. Martucci is charged with supporting customers and managing VARTA's sales representative network throughout the northeast and central United States. She holds an MBA from North Central College, Naperville, IL.
Ms. Martucci brings to VARTA over a decade of experience in the battery, charger and power supply industry, coupled with an extensive sales and marketing background in the medical and consumer market segments. She most recently held the position of Global Accounts Manager of Inventus Power. There, she managed a team of sales representatives, application engineers, and customer service professionals to support that company's custom battery chargers, battery management, battery assembly and power supply portfolio. Ms. Martucci has held increasingly responsible senior-level management positions at ICCNexergy, and International Components Corporation.
"We are confident that Michelle's comprehensive skill set and proven ability to develop, and implement successful sales, marketing and customer service initiatives will positively impact the demand for VARTA's products," stated Eric Lind, VARTA's National Sales Manager-OEM/Power Pack Solutions. "Her specialized expertise will help VARTA provide OEMs in the industrial, medical and professional communications markets with an unsurpassed level of engineering and support services throughout the entire sales cycle. Michelle is a very welcome addition to our management team."
"This is an outstanding opportunity to leverage my experience in OEM battery, charger and power supply sales and marketing to increase market share within targeted industries, and take VARTA's customer support services to the next level," Ms. Martucci commented. "I am committed to help identify growth potential and build awareness of VARTA's brands throughout the northeast and central United States, and look forward to contributing to their continued success."
About VARTA Microbattery, Inc.
VARTA Microbattery, Inc. is the US sales organization of German-based VARTA Microbattery/VARTA Storage group of companies, which has roots dating back to 1887. The Group is a global leader in the design, manufacturing and marketing of an extensive variety of batteries and energy storage products supporting long life under extreme operating conditions. Their portfolio of rechargeable products includes Ni-MH, lithium button and cylindrical versions, while their primary products offering features button and cylindrical lithium, alkaline, zinc air, and silver oxide batteries. VARTA Microbattery's products are widely employed in a broad array of OEM and retail markets including automotive, medical, computing, hearing aid, industrial and communications. From prototype to production quantities, VARTA Microbattery provides standard, modified-standard and custom battery solutions for virtually any application and equipment. The Group further reinvests a substantial portion of its revenue in research and development to ensure VARTA continues its tradition of pioneering state-of-the-industry technologies.