Rosemont, Ill. –The winners of the ECIA Marketing Awards were announced at the 2016 ECIA Executive Conference in Chicago on October 24th. The award program, co-sponsored by Penton’s Design Engineering & Sourcing Group and ECIA, honored ECIA member companies for outstanding marketing efforts during 2015- 2016.
The contest provides ECIA members a chance to spotlight their marketing materials in nine different categories which include an integrated mix of print advertising, digital communication and video applications. The annual competition regularly generates over 100 entries. Penton Media provides added exposure with the People’s Choice Award – finalists are reviewed by Penton readers. Honored for their outstanding marketing efforts were: Arrow Electronics; Avnet, Inc.; CarlingTechnologies; Digi-Key; Future Electronics; Mouser Electronics; Newark element 14; RS Components; TE Connectivity; TTI, Inc. The coveted Best of Show award, for the entry that garners the highest points in the competition, was earned by Avnet. For a complete list of award recipients, click here.
Entries were reviewed by a panel of judges led by Kirby Strickland, vice president at Phasetwo.biz, Charlotte, N.C., and past chairman of the Business Marketing Association (BMA) and lead judge of the marketing awards competition since its inception. The panel also included graphics and design experts from Penton’s Design Engineering & Sourcing Group.
The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components to the end customer. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generating critical business intelligence. For more information, visit www.ecianow.org or call 678-393-9990.