How do companies in the electronics logistics and supply chain industries use content and social media?
In 2014 Fronetics conducted industry-wide surveys to learn how logistics and supply chain companies were using content and social media as part of their marketing programs. The reports, Content Use in the Logistics and Supply Chain Industries and Social Media Use in the Logistics and Supply Chain Industries, have informed companies on use, motivations, preferences, benefits, and challenges.
In an effort to learn how electronics companies are using social media and content today, Fronetics has just launched two new surveys. Fronetics invites individuals working in the logistics and supply chain industries to weigh in and share what their companies doing.
Each survey takes about 3 minutes to complete. Results will be reported in aggregate, using no personal or company information from respondents.
Kate Lee is Director of Research and Strategy for Fronetics Strategic Advisors