RFID and IoT solutions pacesetter SMARTRAC has signed a distribution partnership with Future Electronics, one of the largest electronics components distributors in the world. The cooperation with Smartrac is Future Electronics’ first venture into RFID technology.
The distribution partnership came into effect on November 1, 2016, and covers Smartrac’s portfolio of standard inlays and tags in UHF/RAIN and HF frequencies including NFC. For these products, Future Electronics will act as a stocking and value-added distributor, involving its global engineering and sales staff including the company’s System Design Centers in Montreal, Egham (UK), Gdansk (Poland), Shenzhen (China) and Bangalore (India).
According to Ted Danhauser, Vice President Sales Americas and Global Segment Head for Pharma and Healthcare, Intelligent Things Business Division at Smartrac, the distribution partnership will significantly broaden its customer base, with a focus on the industrial, automotive and healthcare segments. “We are very pleased to partner with one of the world’s leading solution-centric distributors. Staffed effectively around the globe and focused on wireless connectivity and the IoT, Future Electronics represents a very valuable addition to Smartrac’s sales network.”
“We are very excited to announce a global distribution agreement with Smartrac Technology Group. The addition of Smartrac to our portfolio strengthens our NFC/RFID ecosystem in the Wireless and RFID space and allows our team to provide comprehensive solution support to our customers”, says Matthew Rotholz, Corporate Vice President Product Marketing at Future Electronics.
Smartrac is the world’s leading developer, manufacturer and supplier of RFID products and IoT solutions, providing both ready-made and customized offerings, suitable for a large number of applications. Smartrac makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, Smartrac combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com, www.smart-cosmos.com and follow us on Twitter:www.twitter.com/SMARTRAC_NV.