Avnet: Igniting the Brand and Soul of a Distributor

Kevin Sellers joined Avnet Inc. as chief marketing officer about 18 months ago after a 23-year stint at Intel Corp., one of the electronics industry’s most successful companies from a revenue and branding perspective. It’s no wonder therefore that some of Sellers’ experience at Intel would rub off on Avnet which today launched a global…

NTC Thermistors Deliver Precise Temperature Measurement

Temperature measurement accuracy is an essential part of many electronics designs. This is especially true in consumer, industrial and automotive electronics applications where the functionality or efficiency of an entire system is often dependent on temperature-based variables. With recent advances in surface-mounted negative temperature coefficient (SMD NTC) thermistors, designers, engineers and purchasers – all involved…

Avnet Rebrands, Unveils the New Avnet.com

Avnet.com users woke up Monday to a freshly redesigned and completely overhauled website spotting a new corporate tagline, logo and color – green is in and red is out. These are all elements of a revamped promotional and global branding campaign heralding the fundamental reorganization and strategic business repositioning being carried out at one of…