Storytelling and Employee Engagement are Vital to a Brand
by 
I have always strongly recommended folks should get out and support your community by being on a nonprofit board. It's great for you physically and mentally, wonderful for your company brand as a representative, and in most cases you will make a difference.
When you join, most nonprofits will share a list of things you must do such as attending x meetings and events; donating "give or get" x dollars; and how many years you must serve. All normal requests -- but in today's digital and social media world rarely have I ever seen how a board member can extend the nonprofit's brand and story reach as an ambassador.
There are three things nonprofit board members can do in social media:
- Retweet/share the nonprofit's stories
- Ask folks to like the nonprofit's Facebook page and
- Share the nonprofit's newsletters to their e-mail list.
I believe this is vital because there will be a day you ask your co-workers, friends and family to support your cause. By doing this they know you are involved; are promoting a worthy cause; and showing your pride. When you ask you have a better chance of them responding positively. So become a digital ambassador.
Al Maag is author of the book "Social Media Isn't Social" available on Amazon.com; and a principal at MaagComm+
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