To make it easier for buyers to purchase its parts, Alliance Memory, a manufacturer of legacy DRAM, SRAM and SDRAM memory devices, now allows buyers to search and purchase distributor inventory at its website. The inventory includes parts on allocation or in uncommon packages and densities. The first roll-out focuses on inventory at its global stocking distributors, including Avnet, Digi-Key, Future, and Mouser.
“The addition of parts inventory at worldwide distributors makes it easier for customers to find any DRAM memory chip in our offering, and in a lot of cases distribution is our sales channel,” said Kim Bagby, CFO, at Alliance Memory.
“We stock a lot of product, but we realize that it is not necessarily the way every customer wants to purchase. They often have a relationship with their distributors either worldwide or locally,” said Bagby. “We also have relationships with those distributors so our turnaround time to get product out to them and into the customers is very quick. We can usually ship the same day if we receive the order in the morning.”
“In some cases, buyers already have relationships with online catalog distributors like Mouser and Digi-Key that focus on sales in small quantities, which is a huge benefit to us because they have the capability to process those orders easily,” she added.
Alliance Memory has a distribution network of about 20 distributors and expects to expand its distributor inventory at the website over time to include regional distributors. “We have lots of distributors in different parts of the world that may be local distributors but they don’t necessarily stock every part in quantity. We were careful to initially add inventory from fully stocking distributors.”
The online tool allows buyers to search for parts by product type. Once the buyer clicks the buy button for a specific part number, the tool provides more detailed buying information such as available quantity by distributor and country location.
Access to a local distributor and inventory locally is beneficial to the customer, said Bagby. “In a lot of cases, the local distributors have the ability to service the customer very quickly whereas we may be in a different part of the world.”
Alliance Memory focuses on providing memory ICs that have a few supply sources, which often eliminates the need for redesigns or part re-qualifications when parts are discontinued by other suppliers. The company’s strategy is to provide legacy and new products to customers in the long term, particularly for established products such as embedded systems, industrial automation, ATMs, and wireless base stations.
Despite the tight supply of DRAMs, there is no DRAM shortage at Alliance Memory, said Bagby. “We are well-stocked with DRAMs. That is part of the benefit; we have a lot of DRAM available as do our distributors. If they don’t have it in inventory, we do.”
Alliance Memory’s products include synchronous and asynchronous SRAMs and DRAMs, including SDRAM, DDR, DDR2, DDR3, and mobile LPDDR, LPDDR2, and LPDDR3 devices.