Avnet: Igniting the Brand and Soul of a Distributor

Kevin Sellers joined Avnet Inc. as chief marketing officer about 18 months ago after a 23-year stint at Intel Corp., one of the electronics industry’s most successful companies from a revenue and branding perspective. It’s no wonder therefore that some of Sellers’ experience at Intel would rub off on Avnet which today launched a global…

NTC Thermistors Deliver Precise Temperature Measurement

Temperature measurement accuracy is an essential part of many electronics designs. This is especially true in consumer, industrial and automotive electronics applications where the functionality or efficiency of an entire system is often dependent on temperature-based variables. With recent advances in surface-mounted negative temperature coefficient (SMD NTC) thermistors, designers, engineers and purchasers – all involved…

Avnet Rebrands, Unveils the New Avnet.com

Avnet.com users woke up Monday to a freshly redesigned and completely overhauled website spotting a new corporate tagline, logo and color – green is in and red is out. These are all elements of a revamped promotional and global branding campaign heralding the fundamental reorganization and strategic business repositioning being carried out at one of…

Master Electronics Turns 50, Celebrates and Preps for ‘Massive’ Disruptions

2017 is a landmark year for Master Electronics. It marks 50 years since Ike Nizam founded the specialty electronics component distributors in a southern California apartment. That’s not all that’s noteworthy about 2017, though. Master Electronics is this year implementing a strategic reinvention campaign to enable it remain nimble and innovative serving small and mid-tier…

Bradley’s Law: Pricing Competitiveness Mirror Supply Chain Influence

A company should expect to pay for a specific electronic device a price commensurate with their Competitiveness within that particular commodity. This Competitiveness is the measure of how the supply chain sees the company – Ken Bradley, Founder & CTO, Lytica Inc. When Ken Bradley founded Lytica in 2005 as a consultancy practice, his primary…

Future Electronics Samples Cypress 802.11ac Solutions

Future Electronics, a global leading distributor of electronic components, has announced immediate sampling availability of Cypress’s new CYW43455 and CYW54907 802.11ac wireless connectivity solutions for the IoT, with full production scheduled for May 2017. These new WICED®-based Wi-Fi® MCU and combo solutions from Cypress streamline the integration of high performance Wi-Fi into IoT devices, thus…

Avnet Names Lou Lutostanski as VP, IoT

Avnet (NYSE: AVT), a leading global technology distributor, today announced the promotion of Lou Lutostanski to the role of vice president of Internet of Things (IoT), effective immediately. Lutostanski will report directly to Pete Bartolotta, chief transformation officer for Avnet. In his new role, Lutostanski will strengthen Avnet’s IoT strategy and further Avnet’s reach to makers,…

Power Adapter Regulations – Comparing DoE Level VI and CoC Tier 2

  The successive laws mandating higher average efficiencies in external power supplies have undoubtedly had a significant impact on global power consumption over the past decade. However, ensuring that your external power supply is up-to-date with the dynamic regulatory environment has become a complex task.When the United States Department of Energy (DoE) implemented its Level…