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Montreal –Tecsys Inc. (TSX: TCS), a Montreal-based supply chain management software company, announced a new brand identity and logo that more readily communicates the company’s long-standing intention of equipping supply chain greatness. This move comes at a time when more organizations are experiencing increases in performance pressure and complexities in their supply chains. The new identity communicates overtly the brand’s purpose of empowering good companies to achieve greatness by clarifying uncertainty in the supply chain.
“For 35 years, we have been fortunate to co-create solutions with our clients through some of the most complex supply chain challenges,” says Peter Brereton, president and CEO of Tecsys. “Our new identity underscores our intention of equipping good companies, ones that have made pragmatic decisions about their supply chain, with the tools and services necessary to achieve greatness.”
In recent years, compressed fulfillment and delivery cycles, heightened regulations and the ongoing need to reduce costs have made the road to supply chain success difficult. Given this time of upheaval within global supply chains, the leadership team at Tecsys knew the moment was right to reposition and update its identity. The new branding comes on the heels of Tecsys’ November 2018 acquisition of OrderDynamics, a leader in distributed order management solutions for retailers, retail brand managers, and 3PLs. With its enhanced set of innovative solutions, Tecsys is now poised to increase its presence in Europe and Australia while building on its notable success in North America.
“Supply chains have been and continue to be a source of complexity for growing organizations,” says Brereton. “Our strength has been working alongside our clients to co-create the clarity needed for supply chain greatness. It is our belief that more organizations should have access to the supply chain strategies and tools to allow them to scale and reach their aspirations.”
In terms of its aesthetic qualities, the new Tecsys logo captures the brand’s ethos with its nod to connection, movement and impact. Brought to life in a bold red and accessible gray, this design mark makes tangible what equipping supply chain greatness means in the context of complexity. The brand will have a strong presence in the market, evoking at once both the warmth and high standards of quality the company represents.
“Much more profound than just a new set of colors or marketing wallpaper, this brand represents a thoughtful vision for the future of Tecsys – one that is human-centric and mindful of accelerating technology,” says Laurie McGrath, chief marketing officer of Tecsys. “Knowing that this new brand means the world will get a better understanding of our amazing culture has made stewarding the process a true honor.”
Megan, The industry standards has allowed the problem to get worse. Once parts have entered the supply chain it is way to late. The seriousness of this issue especially with what is going on in china with the creation of numerous factories making counterfeit parts that now sometimes require a lab to tell the difference between a real component or counterfeit one. I suggest you do much more homework on this issue as your article paints the wrong picture. Complacency within the industry with this issue is a major problem. Thanks
Megan, The AS6081 standard is primarily used today to perform visual inspection on parts and not any actual testing of parts bought through the independent distribution channel. AS6171 is where real testing begins and should have been referenced as something companies should be demanding. One must be very careful equating Authenticity to Reliability or Quality when it comes to semiconductor product. Nothing could be further from the truth when it comes to counterfeit microelectronics. Anyone can show an authentic and used part. It has original part marking. It may pass datasheet testing for the brief time it is on the tester (seconds). Without reliabiilty testing per lot, there's no idea about long term failure rates and if one truly has bought a used part. All of this is without talking about product forgeries….which is a different topic. Lastly, I will mention that testing of parts at any test house is extremely likely to occur without the original test program from the original IP rights holder or OCM. Those test programs from the OCM's are the culmination of man-years of investment and elimating undocumented test escapes. Those test solutions from the OC's are the only true judge of product quality and reliability. All other testing is less than what the OCM did. Buying Authorized product if available is still the absolute best way to avoid counterfeit.