The Electronics Representatives Association (ERA) announced that the Genie Group has joined ERA as its latest global distributor member.
Genie Group has served distributors and suppliers as a buying group, master distributor and fulfillment center since 1984. Areas of focus include electronic components, wire and cable, security products, thermal imaging products, electrical and MRO supplies. Genie sells only to distributors, creating a partnership rather than competition. Distributor benefits include access to authorized product lines, blind drop-ships, low minimums, rebate options and a pallet program.
“ERA brings a special value to our business and to the industry through both educational opportunities and networking events. Educational offerings such as the ERA Conference, provide for and promote professional growth. We feel networking events will enhance and expand our relationships within the industry,” said Genie Group Vice President Holly Myers.
ERA CEO Walter E. Tobin added, “With 35 years in business, the Genie Group is an integral part of the electronics industry who prides itself in providing high-quality customer service with a knowledgeable and experienced staff. ERA is excited to welcome the Genie Group as its latest distributor member.”
About Genie Group
From its founding in 1984, the Genie Group has evolved into a worldwide fulfillment center selling electronic products and components exclusively to distributors. The Genie Group offers a broad range of products through our logistics facility including: connectors, fuses, cleaning chemicals, wire & cable, sound/security, test equipment including thermal imaging cameras, switches, wire management products and accessories. In addition to traditional master distribution services, Genie Group offers suppliers a fulfillment program through Genie Supplier Services (GSS). With this program, Genie supports manufacturers in managing a portion of their channel partners. This reduces touch points for the supplier and brings added value to a tier of the distribution base driving revenue for both parties. The Genie Group sales offices and distribution warehouse are based in the Nashville, Tenn., area. For more information, visit geniegroup.com.
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.