Amazon Named ‘Most Valuable Tech Brand’

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Amazon is the world’s most valuable tech brand and is worth over $187 billion.

South Korean brand Samsung has fallen in brand value by 1.1% in the last year.

Chinese brands Huawei and WeChat have grown in value by 63.7% and 126.2%, respectively.

According to Brand Finance, in their report Global 500 2019, a brand should attract custom, build loyalty, motivate staff and make money. After all, huge investments are made in brand design, launch, and ongoing promotion. Considering the potential financial value of a strong and successful brand, like Amazon, this makes sense.

In number one place is multinational tech company Amazon, with a brand value of $187,905 billion. In the last year, Amazon grew by nearly 25%; over $30 billion more than Apple ($153,634 billion; a 5% change on 2018.)

Chinese brands Huawei ($62,278 million) and WeChat ($50,707 million) land in 7^th and 8^th place. Both have seen remarkable growth on 2018 figures, with Huawei’s brand value growing by 63.7% in the last year, whilst WeChat’s rising by 126.2%.

American brand Facebook fills out the top 8, reaching 6^th place, with a brand value of $83,202 million; an 8.7% change on 2018.