Rebound Electronics has continued to expand its capabilities and resources across Asia throughout the pandemic.
This latest investment is in opening a company and office in Taipei, Taiwan on 1st November 2021.
Taiwan is a very attractive market, having a unique combination of factors that contribute to making it one of the world’s most strategic markets:
- Scale/market size;
- The population’s extremely advanced utilisation of Information Technology;
- Design and manufacturing base for many blue chip global brands;
- Many strong domestic companies, both OEM and EMS;
- Home to the world’s largest fab companies.
Given the strategic importance of Taiwan, Rebound has not only set up a trading office, but invested further by forming a Taiwanese entity.
Stacy Liao, Sales Director based in Taipei, is heading up the Taiwan Operation.
She brings a wealth of industry experience and has been with Rebound two years so she deeply understands its capabilities.
Stacy added, “I understand the Taiwanese market, Rebound, and the industry. I have approved job requisitions to hire a number of roles in both sales and purchasing. This gives clients and staff a clear message on the long-term commitment by Rebound to Taiwan.”
The Taiwan operation will leverage both the Rebound Asia and global infrastructure and resources, thereby enabling clients to benefit from a global supply base and world class capabilities, combined with a local presence. The optimum: “Think Global/Act Local” combination.
Grant Fairburn, MD Rebound Asia, added, “We are still in the eye of the longest and deepest component supply shortage in the history of the industry. Customers are reevaluating their supply chains, supply base and logistic solutions to keep production going today and in the future. Rebound Asia’s Accelerated Growth Strategy is benefiting from both scenarios. We are unashamedly 100% customer-focused “