Anne Ting is Executive VP Marketing at Components Direct, where she has responsibility for marketing strategy and product management. Most recently, she was the founder and Principal of Synthe Consulting, which provided go-to-market strategy and marketing leadership to technology growth companies. Previously, she headed marketing for Motorola's software platforms and ecosystem with responsibility for strategic platforms including mobile-Linux. Anne has also held senior sales and marketing management roles at Tellme Networks, where she helped build the company beyond $100 million in revenue and into profitability. Tellme was acquired by Microsoft in a transaction valued at approximately $800 million. She began her career as a strategy consultant with Bain & Company. She holds a Bachelor's degree from Stanford University and an MBA from Stanford's Graduate School of Business.

End Markets Change the Supply Chain: LEDs

The electronic components supply chain is not one vast integrated entity. Rapid changes in end user demand, as well as vertical market needs such as technology changes, product lifecycles, and government regulations, often trigger new requirements for the production, packaging, procurement, and fulfillment of components. This diversity sometimes makes procuring components from only one trusted…

With Counterfeit Components, Buyer Beware

A 2012 study by market research firm IHS found that more than 12 million counterfeit electronics and semiconductor components have entered the distribution chain since 2007, with 57 percent of all counterfeit parts obsolete or end-of-life components. Many of these parts make their way into mission-critical industries, such as defense and aerospace, where a malfunctioning…