Barbara Jorgensen has more than 28 years' experience as a journalist, working for leading electronics industry publications such as Electronic BusinessElectronic Buyers' News and EDN. As a freelance writer, Barb wrote and managed an award-winning custom publication for Sager Electronics; was a leading contributor to Avnet Global Perspectives magazine; was a regular columnist for the National Electronics Distributors Association monthly newsletter and wrote for industry associations such as IPC. Barb was also a featured blogger on the b2b Website and helped launch Electronics Sourcing North America, a start-up magazine serving purchasing professionals in the Americas.

Prior to her freelance career, Barb was a senior editor at Electronic Business, the pre-eminent management magazine for the electronics industry, featuring world-class manufacturing companies such as Dell, Hewlett-Packard, Cisco and Flextronics International. Before joining EB for the second time, Barb spent 6 years with Electronic Buyers' News as managing editor, distribution, winning several awards for coverage of the distribution beat. A graduate of Binghamton University (formerly the State University of New York (SUNY) at Binghamton), Barb began her journalism career with the Gannett newspaper chain. She has worked for a number of local newspapers in the Greater Boston area and trade journal publishers Reed Business Information and UBM.