Bill Bradford, president, Flip Electronics, has over 35 years of experience in the electronic components industry, having led the global sales organizations for Freescale, ON Semiconductor, and Entropic Communications. He also served as President and CEO of Minco Technology Labs, a Hi-Rel die processing, assembly, test, and distribution company. He has led the Electronic Component Industry Association (ECIA) as president and CEO. He began his career in sales with Texas Instruments, followed by Cypress Semiconductor. Bill has a BSEE from Rose-Hulman Institute of Technology, an MS in Management from the University of Alabama in Huntsville, and a Doctorate in Business Administration from Georgia State University, having conducted research in leadership and sales analytics.