The Power of Mobile in B2B Commerce

While ecommerce continues to grow among business-to-business (B2B) companies, an important gap still needs to be filled: mobile. According to Forrester, almost half of B2B companies are currently operating without a mobile strategy, and only 18% are able to support a mobile buying experience with their current technology systems. As electronic suppliers become more digitally…

7 Tips to Help Electronics OEMs Ease the Transition to B2B e-Commerce

Business-to-business (B2B) e-commerce is far more complex than business-to-consumer (B2C), but the business opportunity is tremendous. By 2020, the market for B2B e-commerce is expected to grow to more than $1 trillion, according to predictions from Forrester Research. Most of this is due to the changing B2B buyer persona: consistently online, mobile, and millennial. While…