Sorry, There’s No Published Roadmap to Winning Marketing Investment

Using published formulas for marketing investment levels is sort of like using online driving directions. They could work. But do they take into account variables like construction, weather conditions, accidents or commute hours? How often have you been jammed after using online driving advice?   Similarly, I'm warning against applying formulaic calculations for establishing marketing…

What High-Tech PR is Not

After having been in the game for a long time, I've found it's obvious a lot of people in business are unclear about what public relations really is. There's been lots written about this and definitions abound. That hasn't clarified the question very much, so I figured I'd take a different tack: Let's talk about…

The Big Job of Social Media in Business

Applying social media to business communications, while all the rage and perhaps effectively addressing millennial audiences' media use, typically requires a fairly radical change in company culture. It also demands an often substantial or even unacceptable investment of time and money. In other words, its one thing to start a Twitter or Facebook account… It's…