So You Want to Talk to Tech Editors?

Recent Tech Savvy Marketing posts have often advocated getting connected with editors and reporters covering your market as a way of gaining awareness, credibility, and interest. This column discusses the rather simple rules for media engagement and how to become quite effective in gaining a share of editorial interest exposure and creating some publicity for…

Developing Messaging for Tech Marketers

This post provides a bit of applied behavioral science to help technologists who are asked or required to fill marketing roles in their organizations. A degree in electrical engineering or computer science probably didn't prepare you well for this role. This is a very short course that should help. When developing strategic messaging, target-audience analysis…

Creating Tech Brand Credibility, Part 1

When you've created a Website, you're instantly in the publishing business. This is dawning on tech marketers, and they're creating more information-valuable content to refresh their sites constantly for use in a range of marketing channels. The truth is that no new information equals no new or returning visitors. But there's an even more important…

PR Is a Top Tech Management Function

Successfully building a company's public awareness and establishing its credibility is a task that should involve every key member of management. Whatever your title — CEO, General Manager, Product Manager, Director or VP Marketing, or VP Engineering — public relations needs to be as important an element of your work as forecasting, budget control, hiring,…