In Tech Marketing, Timing Is Key to Success

We've all heard the old expression, “Timing is everything.” You may not buy that completely, but you'll probably agree timing is important. All that talk about hitting your time-to-market window must have had some impact. This blog is about timing promotional investments. What's ideal? Unfortunately, the question is like asking how much it costs to…

5 Tips for Effective Technology Marketing

Dare I invoke the buzz words “synergy” or “win-win”? Cooperating in the marketing environment can provide a powerful boost to communications effectiveness, because two aligned companies can often generate greater interest and credibility among their audiences or networks than individually. Some of the best examples are trade consortiums. Those can be tough to create and…