Frank Cavallaro has more than 25 years of experience in the global technology distribution, supply chain, reverse logistics, after-market services, and electronic asset disposal (EAD) industries. He has a proven track record of successful growth, restructuring, and turnaround performance, resulting in superior organizational and shareholder results. Prior to Fronetics, Frank held various leadership positions within public and privately held corporate environments as well as private equity sponsored organizations. His experience includes CEO of Converge, President of Arrow Electronics, and COO and General Manager of NECX. With domain expertise in international management, selling strategies, sales organizations, and global operations, he is recognized as an industry leader in supply chain management. He can be reached at fcavallaro@fronetics.com.
A recent Information Services Group (ISG) study suggests that something big is happening: 72% of information services (IS) enterprises plan to increase their investment in robotics by the end of the 2019. Why? Because automation and IS are a natural fit. Leading companies worldwide are beginning to use robotics to boost their warehouse efficiency and…
With YouTube emerging as the world’s second largest search engine and video becoming the most popular form of online content, it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving into a growing trend in video marketing: publishing content in real time. It makes…
The newest generation of business-to-business (B2B) buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than talking to sales representatives. They are unsubscribing from marketing emails at alarming rates, citing over-communication…
Artificial intelligence (AI) is not simply affecting supply chain management, it is revolutionizing it. With the power to drastically increase efficiency in all areas of the supply chain, McKinsey estimates that firms could gain $1.3 trillion to $2 trillion a year from using AI in supply chain and manufacturing. Here are four examples of AI and…
Supply chain management is such a complicated web of factors that most companies choose to keep operations behind the scenes and unveil a finished product with an intense marketing roll-out. But what if that’s backwards and an outdated approach to marketing? (Hint: It is.) The complexity of supply chain management There is no question that…
Today’s business-to-business (B2B) buyers are researching, evaluating, and coming to conclusions about companies without a single contact with a team member or salesperson. This kind of B2B buying landscape requires cutting-edge marketing strategies to showcase nuts-and-bolts industries that have survived without them for many years. Digital marketing has become necessary to position your company to…
A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you did when you had time because it took a backseat to more traditional marketing projects and responsibilities. That’s…
Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media networks like Facebook, Instagram, Google+ and Twitter in supply chain marketing? Well, you might not want to celebrate just yet. Image courtesy: Pixabay In the constantly changing world of online connection, social messaging apps…
Traditional marketing in the supply chain uses an outbound strategy. We’ve all done it. Taking out ads in trade publications. Sending direct mailings. Cold calling. These types of approaches fight to get your brand name in front of prospective customers, hoping to get a marketing message that resonates in front of the right person at…
When you think about automation in the supply chain, you probably don’t immediately consider marketing and sales. Perhaps you envision robots scooting around warehouse floors, or maybe you think of applications in billing, compliance reports, or order auditing. However, advances in automation have impressive implications for marketing and sales in the supply chain as well. …