Gary Brooks is Chief Marketing Officer at Syncron. With 20 years of marketing experience, Brooks is a revenue focused B2B marketing executive who believes in qualitative work with quantitative results to deliver breakthrough revenue performance.
The Covid-19 pandemic has produced one of the most dramatic and rapid economic crises the world has ever known. For heavy equipment manufacturers in particular, this has led to a drastic dip in new product sales. Yet, from every challenge, however, leaders can emerge stronger and more resilient than ever. And in a time of…
2020 is set to be a monumental year for the manufacturing industry. With 76 percent of voters interested in how presidential candidates will support and grow manufacturing in the U.S., all eyes are on leading original equipment manufacturers (OEMs) to make the months and years ahead their most productive yet. From new technology innovations to…
The midpoint of the year not only brings new challenges and opportunities, but also provides the chance to reflect and plan for the months ahead. The fast-approaching servitization-centered economy, where companies will no longer sell just products, instead owning the responsibility for the business outcome those products deliver, will encourage a shift to subscription-based businesses…
Every generation is confronted with its own innovations and radical market disruptions that completely shake-up businesses, industries, economies and transform livelihoods. Original equipment manufacturers (OEMs) are now in the thick of one of these periods of significant disruption thanks to servitization,and being forced out of their comfort zones. Servitization – where companies shift from strictly…
With subscription-based services becoming more commonplace, 2018 was the beginning of a watershed moment for some of today’s largest manufacturers: adapt to customer expectations or be left behind. Image courtesy: Pixabay For several decades, manufacturers have been focused on retroactively fixing products after they have already broken down. However, today’s customers aren’t always willing to…
Online brands like Amazon, Uber, and Zappos have cultivated an on-demand mindset where products should ‘just work’ and service should be instantaneous. As a result, manufacturers are seeing a shift towards servitization, or selling outcomes as opposed to strictly selling products, a reality that is stretching the traditional supply chain to reach the end customer…
Manufacturers around the globe have been keeping a close eye on the Trump presidency since even before Inauguration Day. However, the industry’s attention reached a new level recently with the announcements of a series of tariffs on imported products from a variety of countries ranging from China to Canada. Yet, while a large emphasis has…
Car commercials have long been a mainstay in our media consumption. Yet, lately there has been a new type of car ad cropping up that looks a little different than the ads to which we’ve grown accustomed. These new ads promise monthly subscriptions opposed to attractive ownership or lease options. Volvo , Porsche and other…
Field Service USA wrapped up recently in Palm Springs, and I was honored to attend—both as a presenter and as an attendee. With nearly 800 industry peers and enterprise executives coming together in one building to discuss innovation in field service and the broader service supply chain, there was much to learn in such a…
After-sales service is in a period of technological disruption like the industry has never seen. And leading this charge are artificial intelligence and machine learning. Set to be worth more than $9 billion by 2020, predictive analytics is poised to open up business intelligence doors for manufacturers, and also have a dramatic impact on productivity. Image…