Gary Brooks is Chief Marketing Officer at Syncron. With 20 years of marketing experience, Brooks is a revenue focused B2B marketing executive who believes in qualitative work with quantitative results to deliver breakthrough revenue performance.

Looking Ahead: What Servitization Will Look Like In the Second Half

The midpoint of the year not only brings new challenges and opportunities, but also provides the chance to reflect and plan for the months ahead. The fast-approaching servitization-centered economy, where companies will no longer sell just products, instead owning the responsibility for the business outcome those products deliver, will encourage a shift to subscription-based businesses…

3 Must-Knows as Servitization Arrives

Every generation is confronted with its own innovations and radical market disruptions that completely shake-up businesses, industries, economies and transform livelihoods. Original equipment manufacturers (OEMs) are now in the thick of one of these periods of significant disruption thanks to servitization,and being forced out of their comfort zones. Servitization – where companies shift from strictly…

Maximized Product Uptime is the Future & the Future is Now

With subscription-based services becoming more commonplace, 2018 was the beginning of a watershed moment for some of today’s largest manufacturers: adapt to customer expectations or be left behind. Image courtesy: Pixabay For several decades, manufacturers have been focused on retroactively fixing products after they have already broken down. However, today’s customers aren’t always willing to…