Jamie Treinen is a Senior Account Executive at Smith & Associates, with close to twenty years of experience in electronic component sales and services. A graduate of Texas A&M University, Jamie has held positions at Smith's headquarters in Houston, was Global Commodity Manager for Memory, and managed its Silicon Valley office. He is currently based at Smith's Amsterdam office, where he focuses on Smith's largest accounts.

Automotive Electronics Prompt New Supply Chain Challenges

The continued growth in the number of components used by automotive manufacturers has spotlighted new opportunities for component distributors. There are many positives to the increased penetration of electronics in automobiles including improved safety, better fuel efficiency, navigation and infotainment. While consumers, semiconductor manufacturers and automotive OEMs stand to benefit from these advancements, these opportunities also…