Junko Yoshida is an 18-year veteran of high-tech journalism, having served as a correspondent, bureau chief, and consumer electronics editor for EE Times in Tokyo, Silicon Valley, and Paris. Her wide range of expertise in various technology disciplines, combined with her experience in consumer electronics, has allowed her to trace breakthrough developments in numerous technologies including audio/visual codes, digital TVs, DVDs, mobile TV, RFIDs, and many others. Prior to joining EE Times in 1990, Yoshida served as a principal liaison with the foreign press in Tokyo, where she organized press junkets for groups of journalists from abroad. She started her career with EE Times as the Tokyo Correspondent for the US-based weekly newspaper. She has won various editorial awards including the "Best Beat Coverage" in digital consumer electronics. Most recently, she won first place for "Best Exclusive Story" (2002) among all the then CMP-owned publications. Educated in both the United States and Tokyo, Yoshida graduated from Hitotsubashi University with a BA in Social Science.

Mao Zedong & Little Red Internet

SHENZHEN, China — Most of us are reluctant to talk politics in business meetings. Obviously for foreigners visiting China, that goes double. In particular, we’re careful not to bring up anything related to China’s political past…such as the Cultural Revolution. And yet, I’ve seen the taboo broken — at an industry forum last week in…

Marvell CEO: The Tinkerer at The Top

MADISON, Wisc. — How many CEOs in the semiconductor industry today are so possessed with their inner technology questions that they actually spend weekends looking for answers? Given their engineering backgrounds, many CEOs at chip companies can probably be found in the basement tinkering on weekends. Rarely, however, do we encounter an executive who not…

Apple Watch: Why Wear It?

Was the Apple Watch announcement Monday (March 9) worth all the ink and excitement? On one hand, we know plenty of engineers who’ll say, flat out: “It's basically just a fashion statement. Who cares?” On the other hand, there are eternal optimists — like Jan Dawson of Jackdaw Research — who told the Financial Times…

FAA on Drones: Fly But Not That High

PARIS — The Federal Aviation Administration has released proposed rules for small drones for commercial use, making the first move – at long last — to start integrating these pilotless, untethered flying machines into American airspace. The FAA’s proposed rules stipulating operational limits, operator certification and aircraft requirements are draft regulations that must still undergo…