Junko Yoshida is an 18-year veteran of high-tech journalism, having served as a correspondent, bureau chief, and consumer electronics editor for EE Times in Tokyo, Silicon Valley, and Paris. Her wide range of expertise in various technology disciplines, combined with her experience in consumer electronics, has allowed her to trace breakthrough developments in numerous technologies including audio/visual codes, digital TVs, DVDs, mobile TV, RFIDs, and many others. Prior to joining EE Times in 1990, Yoshida served as a principal liaison with the foreign press in Tokyo, where she organized press junkets for groups of journalists from abroad. She started her career with EE Times as the Tokyo Correspondent for the US-based weekly newspaper. She has won various editorial awards including the "Best Beat Coverage" in digital consumer electronics. Most recently, she won first place for "Best Exclusive Story" (2002) among all the then CMP-owned publications. Educated in both the United States and Tokyo, Yoshida graduated from Hitotsubashi University with a BA in Social Science.
Chip companies are finding 2014 a critical year to drive their technology into semi-autonomous car platforms, which are currently in development by a number of different carmakers. Such platforms, says a Freescale Semiconductor executive, will ultimately become the basis for each car OEM's own, branded, self-driving cars. Major car OEMs including General Motors, Nissan, and…
For technology companies to showcase the power of multiple sensors and low-power wireless chips, there is no better medium than wearable devices. These technologies are being designed into bracelets, eyewear, smart watches, and a host of other things that people put on and take off. The past year has produced an onslaught of new (and…
Have you ever wondered: Who really needs a self-driving car? Safety of course, is the big pitch and the strongest argument the automotive industry has trumpeted in its case for autonomous cars. The question now is how effective we expect Google cars, or any other self-driving cars, to be in terms of saving people's lives.…
For just about everything we do these days, “there's an app for that.” Is the car key destined to become one more little tile on a smartphone screen? The thought hit me recently while interviewing Broadcom executive Tom Ramsthaler, responsible for product marketing of wireless connectivity. In discussing the company's upcoming 802.11ac/Bluetooth Low Energy (LE)…
How a machine recognizes a man from a tree seems like a pretty mundane, theoretical question. How a machine differentiates an enemy combatant from a friend or any other object on the battlefield, however, is definitely the sort of question the Defense Advanced Research Projects Agency (DARPA) should be asking. Similarly, making sure a car…
The message to consumers from the European Microelectronics Summit held in Paris on Thursday, Sept. 26, is this: Expect the emergence of vehicle-to-vehicle requirements and the buildout of vehicle-to-infrastructure requirements. Drivers can also depend on their cars to help them avoid crises on the road. But the emphasis is more on the advanced driver assistance…
When economists discuss the “network effect,” they mean that the value of a product, or service, is dependent on the number of others using it. Think telephones or fax machines. If nobody else has them, your fax machine or telephone actually has little value, because you have nobody to call, nobody to receive your fax.…