Junko Yoshida is an 18-year veteran of high-tech journalism, having served as a correspondent, bureau chief, and consumer electronics editor for EE Times in Tokyo, Silicon Valley, and Paris. Her wide range of expertise in various technology disciplines, combined with her experience in consumer electronics, has allowed her to trace breakthrough developments in numerous technologies including audio/visual codes, digital TVs, DVDs, mobile TV, RFIDs, and many others. Prior to joining EE Times in 1990, Yoshida served as a principal liaison with the foreign press in Tokyo, where she organized press junkets for groups of journalists from abroad. She started her career with EE Times as the Tokyo Correspondent for the US-based weekly newspaper. She has won various editorial awards including the "Best Beat Coverage" in digital consumer electronics. Most recently, she won first place for "Best Exclusive Story" (2002) among all the then CMP-owned publications. Educated in both the United States and Tokyo, Yoshida graduated from Hitotsubashi University with a BA in Social Science.

Intel, Spreadtrum Demo Brainchild

BARCELONA – Intel Corp. is showing off in its booth at the Mobile World Congress a new mobile SoC chip developed by China’s Spreadtrum Communications. Designated SC90861-IA, the new chip is based on Intel architecture, manufactured by Intel using its own 14nm LP process technology. The SoC’s CPU inside comes from Intel. It’s based on…

Ultrasound: Can Chirp Usurp UI?

BARCELONA — Now that motion (Nintendo Wii), touch (Apple iPhone) and voice (Amazon’s Alexa) are old hat, “touchless” looms large and lucrative as the next user interface (UI) of choice for consumer devices. Or so attendees at this year’s Mobile World Congress (MWC) are being told. “Major consumer electronics breakthroughs have always been triggered by…

NHTSA Lets Tesla Off The Hook

TOKYO — The National Highway Traffic and Safety Administration (NHTSA) concluded a months-long investigation of a fatal crash in Florida last May, and reported Thursday that the agency found no defects in Tesla’s Automatic Emergency Braking (AEB) and Autopilot systems. Definitely, Tesla is exonerated. Did NHTSA let Tesla off the hook too easily? Absolutely. What lessons or…

ARM Exec Dizzy for Open-Source Twizy

LAS VEGAS — With its processor cores installed in practically every automotive chip used in vision SoCs, sensor fusion ICs and secure microcontrollers, ARM, a microprocessor IP giant, has not only witnessed the automotive industry’s evolution, but has become an integral part of the story. Advancements in electrification and automation in driving technology have brought…