How do companies in the electronics logistics and supply chain industries use content and social media? In 2014 Fronetics conducted industry-wide surveys to learn how logistics and supply chain companies were using content and social media as part of their marketing programs. The reports, Content Use in the Logistics and Supply Chain Industries and Social…
A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81 percent of b2b manufacturers in the United States use content marketing. The same report found that the majority of manufacturers do not believe their organization is effective at content marketing. What are organizations who are not effective missing out…
The other day a client called to express his frustration with content marketing. Not only was he disappointed with the number of leads that his company had obtained to date, he was also disappointed with the number of sales. He was ready to call it quits and pull the plug on all content marketing efforts.…
The US manufacturing index is at its lowest level since 2009. This is sobering news for the industry and for the economy. Within the industry, it is clear that the road ahead is not flat, straight, or even smooth. For companies to not just survive, but to also succeed, action needs to be taken. In…
Which social media networks are most effective for companies within the logistics and supply chain industries? What are the key benefits realized by companies who use social media? What challenges do companies face? Fronetics Strategic Advisors, a management consulting firm, is conducting its annual survey on social media within the logistics and supply chain industries. …
Apple has been making lives easier for years with its personal electronics devices, and its new step towards security will bring relief to many people, and in the age of BYOD (bring your own device) many businesses with be grateful. An increase in two digits, from four to six, might not sound like a big…
Nearly half of the world’s population uses the Internet. Most developed countries view social media as the norm. It’s rare to find someone or some company who does not use social media. We see China, the Middle East, Africa and South America jumping on board quickly. Overall, there are nearly 1.5 billion social media users…
In 2015, content marketing is expected to be the most important digital marketing trend. Why? Because it is a great way to attract and engage customers, and to provide them with the information and education they need during their buying process. Content marketing is not about making a sales pitch, rather it is about educating,…
When is the last time you sat in a waiting room or on a bus without people staring down into their phones or tablets? Do you remember your first, or second, or third television, radio, computer, or phone? Can you recall how you disposed of them? The Consumer Electronics world is exploding. It’s growing, and…
In today’s age, it’s hard to deny the impact humans are having on the environment. It’s nearly impossible to refute the evidence of climate change. Being socially aware and responsible is no longer the work of scientists and environmental groups, but rather a growing expectation for both individuals and companies. There is a difference between…