smartphone, industry, Covid-19

5 Ways Coronavirus Is Affecting the Smartphone Industry

The first quarter of 2020 has represented a historic low for the smartphone industry. While some technology sectors, like cloud services, have excelled amid the coronavirus pandemic, the mobile industry has not. As Covid-19 continues to spread throughout the globe, it’s causing substantial economic effects on smartphone companies. Counterpoint Research reports a 13% year-over-year loss…

manufacturing, resiliencyomnichannel, distribution, customers, band, loyalty

6 Pros and Cons of an Omnichannel Distribution Strategy

An omnichannel strategy is great for customer service, but it can be challenging to implement. Omnichannel requires a fine-tuned system that functions across multiple channels, mostly in-store and online. No matter where the customer interacts with the company, the experience is the same. This strategy isn’t to be confused with multichannel marketing, which only uses…