Ken Rankin is the Director of Marketing for the High-Tech Segment at UPS. In this role, he leads a team focused on developing and executing UPS's strategy to serve the unique needs of high-tech customers. Previously, he was Director of Marketing for UPS Freight. He also held various marketing roles in New Product Development and Product Management at UPS. Ken began his career at UPS in 1989 as a marketing analyst in Greenwich, Conn. He has a Bachelor of Arts degree in Economics from Bucknell University and a Master of Science degree from the MIT Sloan School of Management.

Know What High-Tech Online Shoppers Want

Accelerating growth in demand for high-tech products these days puts unprecedented pressure on manufacturers to understand their online consumers' preferences and purchasing behaviors. We now know that customers demand greater flexibility and convenience from pre-purchase to delivery and post-purchase, and they want a better mobile experience. These are a few of the findings of the…

Risky Business: 3 Strategies to Keep Your High-Tech Supply Chain Safe From Disruption

As new gadgets come to the market with increasing speed, many global high-tech/electronics companies are looking for ways to streamline their supply chain operations to meet market demands, reduce costs, and become more customer-centric. While companies are working to balance these priorities, executives also understand the importance of risk mitigation in the supply chain. In…

PLC: How Does Your Company Stack Up?

The electronics industry often puts a lot of of emphasis on designing and launching products into the marketplace. However, by enhancing capabilities at every stage of product lifecycle management (PLC), organizations can go a long way to maximizing customer service. In the high-tech industry, product lifecycle management is especially critical due to the fast-paced nature…

Bringing Omnichannel Experience to Electronics Customers

Omnichannel is the latest buzzword for brands when considering their customers, and it has complex implications in particular for the high-tech/electronics industry. Literally meaning “all channels,” omnichannel is more than just a fly-by-night concept. Companies are facing increased pressure and demand from consumers to transform the traditional shopping experience into one that transcends dimensions and…