Distributors Tap Into DIY Movement

Electronics distributors are seeking to tap into the growing “do-it-yourself” (DIY) movement in electronics through some unique incentive programs. Starting today, Jameco Electronics will begin paying royalties on design kits. The program, dubbed “Club Jameco,” provides designers with the opportunity to generate revenue without taking traditional business risks associated with sourcing components, designing packages, and…

5 Tips on Pinterest for Electronics Firms

When you post a comment on the Ranch Restaurant Facebook page, owner Andrew Edwards responds quickly. He owns not only the restaurant (and the saloon next door), but also Extron Electronics, which manufactures computer-video interfaces, switchers, configurable control systems, and more. The three companies have similar addresses in the same multistory building in Anaheim, Calif.…

Design to Sell

It may seem a simple task to determine when consumers really like the products built from the widgets your company builds or the services it offers. These days, companies design and post a Facebook or Google+ business page supported by promotions or campaigns and hope the pages start clicking with Likes. But even before considering…

QR Codes & Electronics Supply Chain

Advertising agencies and companies use QR codes to promote specific brands and products. Each scan of the code streams not only location data, but also product-specific information and the type of device scanning the code. The codes can support and transfer more information than radio frequency identification (RFID), near field communications (NFC), or traditional bar…